about
chel's story

I began party planning as a child. Growing up in a large extended family, almost every weekend we would gather and there was always something or someone to be celebrated. With the guidance of my Grandmother Eliza (Lola), our matriarch, and I her little helper, I learned from the best the importance of creative event planning - sometimes even with the most modest of budgets. No one was ever the wiser. We were able to feed and entertain friends and family alike – everyone happy, all of us together, fond memories made.

 

Later as a young adult, armed with the priceless knowledge given by Lola and with formal studies in public relations and corporate communications, I ventured out into the corporate events world - working on large scale projects such as organizing charity walk/runs and golf tournaments and in my wheel house of planning formal and elaborate galas. Surprisingly, it was through the smaller grass root events - employee appreciation BBQs, community holiday celebrations and donor recognition initiatives - where I rediscovered my niche. Those types of events were about the people. Individuals I was lucky enough to get to know, each on a personal level - celebrating them was my honour and my pleasure.

 

Dedicated to continuing education and staying ahead of trends, I am frequently attending seminars and conferences. Courses such as advanced cake decorating, floral arrangment fundementals, and a wedding coordinator certification with the Wedding Planners Institute of Canada, help me give my clients the best in comprehensive service. The learning never stops - and Iove it! 

 

After almost 20 years in the industry, now concentrating primarily on private events, I still follow the same mantra of “my clients are like family” and I attribute any success I may have to this. Every project – extravagant or simply intimate - is treated with the same attention-to-detail and enthusiastic consideration. Nothing gives me more joy than turning one's vision into their reality.

 

Based in the greater Toronto area, Blush and Bashful Events is owned and operated by Chel Saberon-Springer, WPICC, DWC.